WASHINGTON (AP) вЂ” BET Networks is entering the business that is exploding of cards, partnering with a business frontrunner in hopes of reaching an incredible number of black People in the us whom avoid using banking institutions.
BET, the brand name that is biggest in black colored news, offers the card with NetSpend, one of the primary prepaid credit card businesses. NetSpend hopes the recommendation will help it to transform BET people into fee-paying customers.
Blacks are overrepresented among just just what the economic industry calls the unbanked and underbanked, individuals who don’t possess bank reports or whom utilize high-cost solutions like check-cashing and payday advances.
Prepaid cards are just like debit cards but they are not mounted on a bank account and quite often lack the buyer protections made available from debit and credit cards. These are the fastest-growing electronic payment technique, relating to a 2010 study by the Federal Reserve.
BET started phone that is taking online requests this thirty days when it comes to card, called the Control Prepaid MasterCard. The organizations are testing the marketplace before whatever they anticipate is likely to be a flooding of great interest, states Dan Henry, CEO of NetSpend.
“We try to find real partners, like BET, whom recognize this need in this nation: to deliver economic solutions for low-income customers,” he claims.